Milani, the Los Angeles-based market leading color cosmetics brand, was founded over 20 years ago, with the passionate belief that everyone should have the opportunity to own and enjoy luxury beauty. To this day, Milani continues to innovate for and with its diverse community of #MilaniMakers and relentlessly tests the limits of what’s available at affordable prices. Milani delivers high-end yet accessible luxury while championing inclusivity, self-expression, and experimentation through makeup.
Milani Cosmetics. Luxury that’s born inclusive, not exclusive.
Milani Cosmetics is looking for an experienced Director who will be responsible for delivering strategy, performance and sales on Milani’s Amazon brand store along with the brand’s owned Direct to Consumer (DTC) channel, MilaniCosmetics.com. This role will set growth strategy for Amazon, along with internal stakeholders and external agency partners, including P&L management, portfolio architecture and marketing initiatives. For DTC, the Director will project manage and optimize UX/UI, product portfolio, growth, retention and marketing campaigns across email, paid advertising, SMS and website content on MilaniCosmetics.com.
As the key owner, the successful candidate will report to Milani’s Chief Marketing Officer and will have the opportunity to lead and make an impact on the business. We’re looking for a driven and experienced Director, with a proven history of success working in a nimble and highly collaborative environment.
Requirements
Amazon Responsibilities:
Strategic Planning and Execution
· Develop and implement a comprehensive Amazon sales strategy, both US and International, to achieve revenue and growth targets.
· Analyze market trends, consumer behavior, and competitive landscape to inform strategy
Agency Management
· Oversee and coordinate with the agency responsible for day-to-day Amazon store operations.
· Set clear expectations and performance metrics for the agency, ensuring alignment with company objectives.
· Monitor the agency’s performance and provide feedback to ensure optimal results.
Marketing and Advertising
· Collaborate with the agency to design and execute Amazon Advertising campaigns
· Monitor and optimize advertising performance to maximize ROI and drive traffic to product listings.
· Coordinate promotional activities and deals to drive sales and enhance brand visibility.
Customer Experience and Feedback
· Ensure a high-quality customer experience on Amazon by overseeing product reviews, customer feedback, and resolution of issues.
· Work with the agency to implement strategies for improving customer satisfaction and addressing any concerns.
Financial Management
· Full P&L ownership including tracking and analyzing sales performance metrics, including traffic, conversion rates, revenue and marketing spend.
· Develop and implement strategies to optimize product listings, enhance visibility, and increase sales.
· Manage inventory levels and coordinate with the agency to ensure stock availability and timely fulfillment.
DTC Responsibilities:
Strategy
· Strategic planning to grow DTC business
· Set and monitor KPIs for sales, acquisition, retention and EBITDA
· Analyze market trends, customer feedback and competitive landscape
Operations and UX
· Build and manage all PDPs and landing pages
· Inventory management and fulfillment in partnership with supply chain team
· Product catalog and forecasting in partnership with demand planning team
· Develop and implement strategies to enhance the customer journey
· CMS maintenance in partnership with dev agency
· Manage and train customer service agency to delivery best in class consumer engagement to improve NPS
E-Commerce Marketing
· Develop marketing strategies including email and SMS flows and campaigns along with online advertising for both innovation, core business and tentpole events
· Analyze marketing performance and adjust strategies to improve results
· Write and submit creative briefs for all necessary marketing and PDP materials
· Manage affiliate marketing program and agency to drive incremental revenue
Financial Management
· Develop and manage DTC budget
· Track financial performance while providing regular reports and insights
Qualifications:
· Bachelor’s degree in marketing, Business or a related field required; MBA preferred
· 10+ years of demonstrated experience in high growth Amazon channel management and DTC growth and retention marketing in consumer (beauty) brand or performance marketing agency
· Minimum of 2 years experience in the beauty industry within the last 5 years of career; categories include cosmetics, skincare, hair, or other relevant category.
· Built and executed with full P&L ownership and developed models and approaches for investment and measurement
· Proven ability to drive both top and bottom-line results
· Understanding and demonstrated experience managing and growing within the Amazon ecosystem and business
· Experience in holistic growth planning - research, forecasting, planning, execution and performance analysis
· Developed a company's core paid channels, as well as all processes, policies and procedures
· Demonstrated proficiency with multiple channels of paid marketing - SEM, SEO, social, mobile, display, affiliate
· Understanding of attribution with the ability to help lead multi-touch attribution modeling
· Strong analytics capabilities and a deep understanding of data analysis
· Proven ability to coach and grow talent and organizational capabilities
Benefits
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